Louder Than Ten Goes Full CoOp!

Louder Than Ten is a Vancouver-based Project Management Training and Consulting company. L>10 was founded by Rachel and Travis Gertz, and for the past 14 years, everything they have done has been centered around fostering healthy and humane ways of working together and managing projects. There aren’t many organizations in the digital agency space that have taken the time to develop their own project management manifesto. It is truly a unique place and now, as they do, Rachel and Travis have cranked up the volume just a scosche higher by converting their company into a Worker Owned Cooperative. This means that new employees who join Louder than Ten will have an option to purchase a stake in the company and become an equal partner. This is a far cry from the sweatshop grind-it-out approach that many agencies take and it is definitely unique in the context of what is happening in the field of project management today. 

In this episode, Rachel and Travis join me to explain why they took this step to completely transform their company and how they went about doing it. 

You can find the video version of the interview here.

You can find the audio version of the interview here.

Also, as you can see from the picture above, they have some totally badass merch. If there is a project manager in your life, remember, the holidays are right around the corner.

Abby Fretz - Your Clients Are Your Students

You go to conferences… and there are moments when you pick stuff up that can help you do your job. But, once and awhile, there are those special moments when people share things in sessions that permanently change how you look at the work you do. It’s rare… but it’s awesome.

That happened for me this September in Memphis at the 2018 Digital PM Summit. I attended a session led by Abby Fretz called "Sustaining the Project Honeymoon Phase: How to Build Effective Client Education.” In the session, Abby drew a connection between the relationship we have with our clients and the relationships students have with teachers. She reminded everyone that all of our clients are not just emotional humans, but they are also family members, friends, and experts, and that we need to care for them as a teacher would care for a student. Moreover, she reminded everyone that as much as we are the teachers of our clients, they are our teachers as well.

I wish someone had said this to me 20 years ago.

In this podcast, Abby and I discuss her session from the 2018 Digital PM Summit, what led her to her metaphor, and how it has impacted her work. There is some powerful stuff in this interview and I hope it will be as valuable for you as it was for me. I am very indebted to Abby for teaching me something that seems like such common sense— I’m a little ashamed I had not though of clients this way before.


Here are some of the links mentioned in the podcast:
Digital Pm Summit: https://bureauofdigital.com/abby-fretz-1/
DPM Philly Meetup: https://www.meetup.com/DPM-Philly/
Louder Than 10: https://louderthanten.com
Eastern Standard: https://www.easternstandard.com


If you'd like to get in touch with Abby you can reach her at:
Web: http://abbyfretz.com
Twitter: https://twitter.com/abbyfretz
LinkedIn: https://www.linkedin.com/in/abbyfretz/

Test Driven Development and Mobbing for Non Developers

Summary: You don’t have to be a developer to use Test Driven Development and Mob Programming. Last week on Twitch Amitai Schlier & Troy Lightfoot led Dave Prior and Rachel Gertz (neither of who can program) through an exercise in remote pairing with TDD.




If you come from a PM background, you’ve probably heard developers talk about Test Driven Development and you may even get the basic idea behind it - build the test to prove something works, then build the thing that passes the test.

You may also have heard about Mob Programming - the set of practices put together by Woody Zuill that takes the idea of pairing and extends it to the whole team. In mobbing, an entire team builds everything together. They share one keyboard and rotate the person typing at timed intervals. This allows them to develop cross-functionality, to learn from each other and, basically, QA as they go.

These are both topics I’ve been interested in for awhile, but I’ve never had an opportunity arise that gave me a chance to actually try them.

But, last week I had the opportunity to participate in a unique experiment that not only let me learn more about each of these sets of practices, but gave me a
Troy Lightfoot, from Agile Uprising set up a TDD & Mobbing workshop in Twitch. Myself and Rachel Gertz from Louder Than Ten were guided by Amitai Schleier, the creator of Agile in 3 Minutes Podcast and Schmonz.com, who led us through an exercise in remote mobbing using TDD.

The entire experience was a blast and I’ve developed a new found appreciation for the entire though process and discipline that goes into using Test Driven Development and trying to mob with a team.

I’d encourage you to check out the video on your own, or with your team and maybe even try to replicate the experiment. I think this would work great as a team building exercise as well. Most of the time I felt like I was playing a board game with a bunch of friends.

Social Engineering for Project Managers and Agilists

Earlier this week we posted a podcast interview between myself and amazing Rachel Gertz from Louder than Ten. Once of the topics we talked about was the idea of providing training in Social Engineer for PMs and Team Leads. For me, this is one of those topics I found my way to on my own, but really wish I had learned more about it earlier in my career. For many PMs, Daniel Goleman’s Emotional Intelligence is a gateway towards the work of people like Dr. Paul Ekman. Once you begin learning how to be aware of and understand the unintentional information being communicated the natural next steps are to figure out what to do with that information and how to make sure the information you put out is what you want it to be. And this is where you’ve crossed over into Social Engineering.
Social Engineering is kind of a touchy subject with some folks. It tends to evoke an almost reflexive response that stems from the idea that a social engineer is an evil person who is out to do us harm. (Think Kevin Mitnick as portrayed in Takedown or Roy from The Grifters.) While there are plenty of people out there in all areas of life that are trying to grift or con their way into out lives and wallets. I would like to offer a different view.
We’re all social engineers.
And if you work in technology, leading projects or teams, you’ve probably already been exposed to things like Emotional Intelligence, Neuro-Linguistic Programming, Non-Violent Communication, Situational Leadership (just to name a few). Developing your abilities in social engineering is a way to enhance or compliment your abilities in each of those areas.
Whether we are interacting with co-workers, our spouse, our children, the airline rep at the customer service counter in an airport full of angry travelers, we’re all trying to get something.

• I want my daughter to remember to stop leaving dirty dishes in the living room.
• I need the developers to start commenting their code.
• I want to get bumped up in the standby list.
• I want to take my wife to dinner at the Indian place instead of the noodle shop.

These are all simple things we face every day. Wanting them is neither good, not bad. Whether it is done with conscious intent, we are all trying to bend situations in a way that results in an outcome we desire.
If you are a project manager you probably spend a lot of your time trying to find ways to get people to do things you want them to do, or work the way you want them to work.
If you are a Scrum Master or an Agile Coach, you spend a good part of your day trying to figure out how to get people to want what you want them to want.
Some folks are naturally gifted with this. Some, not so much. The good news is that there are ways to develop your abilities in this area. The challenging part is that building your skills here is going to require learning a bit about a number of topics and finding ways to practice at using them. Developing your knowledge and abilities in this area will help you in two very specific ways:
1. It will enable you to become more mindful of the unintentional or non-verbal communication that is taking place when you interact with or observe others
2. It can enable you to become better at modifying your own verbal and non-verbal output in a way that will sway an interaction more towards your desired outcome.
If the success of the projects we work on hinges on communication (PMBOK 5th Edition Appendix X3.4), then our ability to understand what is being communicated and to manage what we communicate, is our greatest asset. Deepening your understanding of things like micro-expressions, changes in body language, conversational techniques for building rapport can only strengthen your ability to communicate. It helps you unpack the messages sent by others and can help you wrap up the messages you are sending with conscious intent. While it is unlikely you’ll end up like Sherlock or the guy in Lie to Me, simply becoming more mindful of these concepts will give you an edge and help you in your work with teams and individuals. The first step is educating yourself (some great starter resources are listed below). The second step is finding places to actually practice (in a non-career limiting, non-marriage limiting environment). The practice part can be tough - especially when you are just starting, but you’ll want to build skill and confidence before your start trying to use some of your new tools at work.
I spoke about this idea with a colleague at the Agile conference this summer and he expressed great concern that it would teach people to message information in a way that is less honest. That is certainly possible. My hope would be that developing knowledge and skill in these areas, if applied correctly, could help us to understand messages of others more clearly and to be more mindful of the noise we introd
uce into our own signals as we communicate with others.

Here are two books I’ve read recently that I recommend as a great starting place if you are interested in learning more about Social Engineering.

Unmasking the Social Engineer- Christopher Hadnagy (pictured above)
It’s Not All About “Me” - The Top Ten Techniques for Building Rapport with Anyone - Robin Dreeke
Christoper Hadnagy also has a website full of great resources at social-engineer.org

Aikido, social engineering and Digital PM w/ Rachel Gertz from Louder than Ten

Go Straight to the Interview on Projects at Work

Rachel Gertz from Louder than Ten and I having a conversation with about the way Aikido, social engineering, body language and Project Management all intersect. This will be the first of many podcasty-ish chats. Thoughts/comments, feedback, hurled shoes would all be greatly appreciated. 

Taking Care Of Your Clients By Putting Your Team First

At the DigitalPM 2013 Summit, Rachel Gertz gave a presentation called “Your Clients Matter, So Put Your Team First”. During the presentation she made the case that if you really care about giving the client your best, the most important thing you can do is make sure that the people who create the stuff you give to the client are well cared for. Deep with the Servant Leadership is this one.

Rachel’s approach to project management is heavy on the empathy, individuals and interactions“agile” side of things. But what makes Rachel’s work even more unique is that over 90% of her interactions with people are virtual, and most of that is just voice.

So, if you are among the crowd who has been struggling with the communication challenges that come with distributed teams, theStrayMuse=Yoda.

Rachel works at Louder than Ten
She tweets as The Stray Muse
She blogs here  (warning, not always 100% SFW)
And she’s all about the unicat