You Need Comms More Than You Think with Ashley Lucio

In this conversation, Dave Prior speaks with Ashley Lucio about her extensive experience in communications, particularly focusing on the differences between internal communications and marketing. They discuss the challenges organizations face in deploying AI technologies and the importance of having communication professionals involved in these processes. Ashley emphasizes the need for effective communication strategies to manage organizational change and the potential pitfalls of neglecting this aspect. The conversation also touches on the evolving role of AI in communications and the necessity for a balanced approach that leverages technology while maintaining human insight.

The podcast is here: https://tinyurl.com/42h5evwd

Mission Statements & Developing Cross Functional Teams w/ Celeste Giampetro

In this podcast, PebblePost’s VP of Marketing, Celeste Giampetro, talked with Dave about the importance of defining a good mission statement, why Marketing needs more generalists than specialists now, how to develop cross-functional teams, and leading with vulnerability. During the conversation, they also spent time discussing different leadership techniques that will help you get the most out of your team.

SHOW NOTES

00:08 Podcast TLDR
01:44 Podcast Begins
02:11 Some background on Pebble Post and Celeste’s role there
03:31 Is having a mission statement or vision statement important?
04:03 What problem is Pebble Post solving and how are they solving it?
09:43 Why marketers need to focus on being more generalized than specialized.
11:49 When are you done being a startup?
12:58 How we ended up with so much specialization in the first place
13:48 How do you determine if your generalist actually has the focused skills you need.
15:09 How to find people who want to grow and then to mentor them
16:03 Leading with vulnerability and transparency
18:10 What value does a manager get from leading with vulnerability
19:42 An example of how leading with vulnerability and transparency backfired
20:31 The benefits of giving up the control and power; and how it can have a very positive impact on the organization
22:00 Making sure everyone knows the Mission and Vision Statement
22:18 Introducing cross-functionality into your team
24:08 Do Gen X and Millennials approach collaboration and cross-functionality differently?
25:18 What is the key to motivating people? “Can you extract from them their best work?”
27:07 The importance of learning about the people on your team before you start trying to direct their behavior.
28:07 On Managing people - “It’s al about relationship building”
28:55 Agile at PebblePost
30:32 Getting in touch with Celeste

CONTACTING CELESTE

Twitter https://twitter.com/stinapessa
LinkedIn https://www.linkedin.com/in/celestegiampetro/
Pebble Post http://pebblepost.com

CELESTE'S ARTICLE

Step Aside, Specialist: Return Of The Marketing Generalist 

Maria Matarelli and the Agile Marketing Academy

Maria Matarelli is on a mission. She and her partner Nic Sementa want to bring Agile practices to the marketing world. In this Projects at Work podcast Maria and I talk about the Agile Marketing Academy, why it exists, how it can help and some of the impressive results they've seen for their clients so far.

And if you'd like, you can skip the interview and go straight to the Agile Marketing Academy.