Showing posts with label Personas. Show all posts
Showing posts with label Personas. Show all posts

Wednesday, January 07, 2026

Building a Virtual Board of Directors with AI featuring Victor Njoroge


In this conversation, Dave Prior interviews Victor Njoroge about the intersection of AI and product management. Victor shares his background and role at Clarion, emphasizing the importance of optimizing workflows for sales development representatives. They discuss the concept of Sidebar, a platform for brainstorming and sharing ideas among professionals. Victor explains how he built a virtual board of directors using AI to gain diverse perspectives on product management challenges. The conversation highlights the significance of trust in AI tools, the need for continuous learning, and the enduring value of human skills in the age of AI.

Video: https://youtu.be/Z1oVjbl6V8Y

Audio: https://on.soundcloud.com/7SpXAA8EZRsxKiwP6o

Wednesday, September 19, 2018

2018 Digital PM Summit - An Interview with Aaron Irizarry on Creating Personas

A few weeks ago the 2018 Digital PM Summit was held in Memphis. This is the 6th year the conference has been held and the Bureau of Digital put together another incredibly inspiring conference. The event focuses on helping PMs in who work in the Digital space amp up their ability to practice their craft. During the conference, Aaron Irizarry gave a presentation called “Laying the Groundwork: Building Foundations for High-Performing Teams”. Aaron is currently working as a Design Director at Capital One.

After Aaron’s session we had the chance to sit down and record a podcast on how to create Personas. During the interview we talk about why personas are so important how to go about creating archetypes, personas, how to conduct proxy interviews and keep your own bias from influencing your results, and how much detail you should include when you are putting them together.



If you’d like to get in touch with Aaron with additional questions or to hear more about his session at the Summit, you can reach him via Twitter at https://twitter.com/aaroni