Sunday, May 16, 2021

Understanding the Product Goal with Don McGreal

In my continuing quest to get sorted on the Product Goal I reached out to Don McGreal. Don is the VP of Learning Solutions at Improving, the co-Author of The Professional Product Owner book, the co-founder of, and a Professional Scrum Trainer. 

The was one of the most impactful conversations I have had about Product Goal and it left me with not only a much deeper understanding of why it exists and how it can help, but how it is going to reshape the way I think about, and work with, the Product Backlog.

You can find the interview here.

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