Product Goal Resources

In the 2020 Scrum Guide, information on the Product Goal is contained in the Product Backlog section: https://scrumguides.org/scrum-guide.html#product-backlog

DrunkenPM Interviews on Product Goal

• The Product Goal with Ryan Ripley 
• The Product Goal with Dave West 
• Understanding the Product Goal with Don McGreal 
• Scrum Guide 2020: Scrum Artifacts w Chris Li 
• Scrum Guide's Product Goal  (Lancer Kind interviews me about Product Goal)

Product Goal Articles and Blog Posts 

• Scrum Guide 2020 Update - Introducing the Product Goal  (Dave West)
• Product Goal & Sprint Goals – A Simple Example (Simon Kneafsey)
• PRODUCT GOALS IN SCRUM (Roman Pichler)
• How to Craft a Product Goal (Sjoerd Nijland)
• What is Good Product Strategy? (Melissa Perri) - For use with the Product Strategy Canvas below 

Links to Helpful Videos on Product Goal

• Product Goals In Scrum (Roman Pichler) 
• Go Product Roadmap Introduction (Roman Pichler) - For use with Go Product Roadmap below
• Scrum Guide 2020 - Product Goal (Ralph Jocham) 
• Product Goal Canvas  (Ralph Jocham)  - For use with Product Goal Canvas below
• The Product Goal of Scrum (Jeff Sutherland) 

Helpful Tools 

• THE GO PRODUCT ROADMAP (Roman Pichler)  - The "GOAL" section could be used to define a Product Goal
• Product Strategy Canvas (Melissa Perri)  - The "CHALLENGE" section could be used to define a Product Goal
• Product Goal Canvas (Ralph Jocham)

Understanding the Product Goal with Don McGreal

In my continuing quest to get sorted on the Product Goal I reached out to Don McGreal. Don is the VP of Learning Solutions at Improving, the co-Author of The Professional Product Owner book, the co-founder of TastyCupcakes.org, and a Scrum.org Professional Scrum Trainer. 

The was one of the most impactful conversations I have had about Product Goal and it left me with not only a much deeper understanding of why it exists and how it can help, but how it is going to reshape the way I think about, and work with, the Product Backlog.

You can find the interview here.

The Product Goal with Dave West

This interview with Scrum.org CEO, Dave West, is one in a series of podcasts I am going to post on the topic. Dave not only helped me get a better understanding of the concept, but he challenged me with something towards the end of the interview that helped me shake off my dogmatic blues and re-embrace the idea of Scrum being a framework that is meant to be adapted. 

I've raised my concerns about the Product Goal in a few other interviews recently, but I got to a point where I knew I needed help getting my head around it. So I reached out and I am deeply indebted to the folks from Scrum.org who were kind enough to share their time and wisdom with me.

You can find the podcast here.

The Agile Virtual Summit - Adam Weisbart Takes Over

This is a completely unique version of the podcast. For the first time since 2008, I’m giving up control of the show and in this episode, Adam Weisbart interviews me about the session I’ll be leading at the Agile Virtual Summit, some of the changes in the new Scrum Guide, and iocane powder.

You can check out the podcast here

The Agile Virtual Summit [Bite-Size!] takes place on March 31st. The event is Bite Size! because it is only 3 hours long (12 PM - 3 PM Eastern). I will be giving a presentation along with Tricia Broderick, Richard Lawrence, Nicole Spence-Goon, Dr. Dave Cornelius, and Heather Dunning. And the Keynote is being given by Lyssa Adkins, who you definitely do not want to miss. 

Also, it’s free!

You can register for the event here: https://AgileVirtualSummit.com/Dave

The Product Goal with Ryan Ripley

Agile for Human co-host and Fixing Your Scrum co-author, Ryan Ripley joins me to try and sort out the Product Goal and how it fits in with the other ways we talk about the Product Backlog. 

You can find the interview here.

Scrum Guide 2020: Scrum Artifacts w Chris Li

Certified Scrum Trainer, Founder of SparkPlug Agility, and good friend of mine, Chris Li, joins me to dig into the changes to Scrum Artifacts introduced in the 2020 Scrum Guide, what they are, how they'll impact you and the how they leave us both hopeful and worried. 

You can find the podcast here: https://bit.ly/3b404uF

You can check out the 2020 Scrum Guide here: https://scrumguides.org/