Øredev 2013: Resetting the Bar

If you have ever attended a professional conference, one of the most common things you hear goes something like this:
"Oh, I don’t actually get much out of the sessions. I really just attend to network. The most important part of these things is what happens in the hallways in between sessions."

In fact, this sentiment was one of the main things that led Harrison Owen to start Open Space  as a more (less) formal way of holding a conference.

One reason professionals often attend conferences is for self-validation. Being surrounded for a few days by peers who share the same knowledge base you do and attending sessions that confirm that you all do in fact know the things you need to know can be very reassuring.

If you reach the stage where that becomes boring, you, like many will bail on the sessions and spend time in the hallway chatting with your colleagues. This is the portion most people say they find most valuable. It is a great way to extend your network, check in with others on your ideas and ensure that your face and name are a recognized entity in your professional community.

The question is, is this really the best that professional conferences have to offer?

This fall I attended two events that changed the way I look at conferences. The first was DPM 2013, which I’ve already written about here. It exposed me to a segment of professionals in the PM field who are working towards what may become a new way of approaching work. It includes aspects of agile and traditional pm, but is really neither of those things.

This November, I had the good fortune to be able to present at Øredev 2013 and this is the event that has had the most significant impact on how I view conferences now. This was my 3rd time attending Øredev. It is always enriching and challenging, but this time, I found myself very reluctant to miss any of the session. Each talk I attended introduced me to a new batch of ideas, concepts and ways of working that were unfamiliar to me. Each speaker I watched present, challenged some assumptions or practices I hadn’t previously thought to question. As someone who was firmly in the “It all happens in the hallways” camp, this was a new experience for me. I was more concerned about missing something my brain needed than I was about hanging out in the halls networking. Any decent conference will offer an attendee a chance to learn something, but what makes Øredev stand out is that it requires something more than information consumption.

The best way to sum it up may be by paraphrasing a conversation I had with another attendee at Øredev following the "Tekhnasthai" keynote given by Anna Beatrice Scott. He said:

"As I was watching her and listening to her, I found myself becoming increasingly frustrated and angry. Then I realized that what was making me frustrated and angry was not her, or her message, it was that she was was challenging my beliefs about work and how to approach it."

IMHO, this is the type of bar against which conferences planners should be measuring themselves if their events are going to retain value going forward. And as attendees, we should use the same bar. Going to conferences where we can have our assumptions validated or where we can be passively fed is not enough. In order to grow the profession and grow in our practice of it, we should always be seeking out events that will push and challenge us and leaning into the scary bits.

A DigitalPM Podcast interview with Carson Pierce from YellowPencil

One of the folks I had pleasure of meeting at DPM 2013 was Carson Pierce. Carson is the Director of Project Management at Yellow Pencil, an end-to-end service provider for web development based in Edmonton and Vancouver.  He’s also one of the folks who are helping the DPM community take root and grow.

Carson and I discussed DPM2013, the challenges facing the digital PM community with respect to the Agile vs. traditional question, and the group he has formed of folks in this space who are actively trying to find the collaborate on finding the optimal way to solve the unique each of them faces.

You can find the interview here!

You can follow Carson on Twitter here.

You can find Brett Harned on Twitter here.