Friday, June 04, 2021

Flipping Options to Change Behavior w Braden Cundiff

Changing behavior is difficult. It doesn't matter if you are talking about change at an organizational or a personal level. Getting people to do things differently is a tall order.

In this episode of the podcast, Braden Cundiff joins me to talk about his new whitepaper  Flip: Archetonics of Project to Products and his model for creating lasting behavioral change.

You can find the interview here:

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