My favorite presentation at DigitalPM2013 was given by Sam Barnes. After years working as a PM in Digital, Sam turned to the DARK SIDE… he became a client. Suddenly, he was taking bids from all the companies he was used to competing against. Given his years of experience leading projects from the agency side of the table, he walked into it thinking it would be a bit of a cake walk. What he found was maybe not so much with the cake … or the walk.
In this podcast interview Sam and I talk about his experience being on the client side, his presentation at DigitalPM 2013, the challenges for those working in the Digital PM space who have to be able to work in both waterfall, and Agile, but find that neither really fits as well as one would hope and the upcoming DigitalPM UK conference