Thursday, April 02, 2026

Sway 2.0 with Marina Alex - How Agile Coaches Can Thrive in a Changing Market


In this insightful interview, Marina Alex shares her journey from a successful sales executive to an agile coach, discussing the challenges faced during the pandemic, the importance of adapting to market changes, and strategies for agile professionals to find new opportunities in a shifting landscape. She emphasizes the need for the agile community to broaden its reach beyond IT, focus on measurable results, and leverage local relationships to build a sustainable coaching and consulting business.


Key Topics


  • Market shifts and the decline of traditional agile coaching
  • Strategies for finding clients outside of IT and enterprise
  • The importance of measurable results and ROI in agile consulting
  • Building relationships with local businesses and community engagement
  • The role of AI in transforming small and medium businesses

Watch the video version here
Listen to the audio version here


Chapters


01:52 Introduction to Agile Coaching and Personal Journey

06:59 The Shift in the Agile Market

11:49 Reframing the Agile Value Proposition

19:44 Building Self-Organizing Teams in Non-IT Businesses

26:54 Implementing Agile Practices in Diverse Environments

28:49 Implementing Change in Traditional Environments

30:02 Setting Measurable Business Goals

31:51 The Role of a Coach in Business Transformation

34:19 Starting as a Local Coach

34:37 Optimizing Your LinkedIn Presence

37:26 The Importance of Practical AI Knowledge

40:33 Simplifying AI for Local Businesses

45:35 Finding Clients in Your Community


Links


Sway 2.0 AI Modern Consulting Blueprint

Class begins April 6, 2026

Sign up here: https://www.swaysystem.com/sway-2026-Programs

The promo code DAVE takes $250 off!



Contacting Marina


Contacting Dave


Dave’s upcoming classes

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