Changing behavior is difficult. It doesn't matter if you are talking about change at an organizational or a personal level. Getting people to do things differently is a tall order.
In this episode of the podcast, Braden Cundiff joins me to talk about his new whitepaper Flip: Archetonics of Project to Products and his model for creating lasting behavioral change.
You can find the interview here: https://bit.ly/3xbeMrV
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