Sara Doubleday offers some tips from her upcoming session at the 2024 Digital PM Summit.
Summary
In this conversation, Dave Prior and Sara Doubleday discuss the complexities of managing change within creative teams, the integration of AI in creative processes, and the importance of maintaining human connections in a remote work environment. Sara shares her experiences with team mergers, the challenges of efficiency versus human connection, and the need for a supportive agency culture that fosters collaboration and creativity. The discussion highlights the nuances of change management and the significance of treating team members as individuals rather than mere processes.
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