Understanding the Product Goal with Don McGreal

In my continuing quest to get sorted on the Product Goal I reached out to Don McGreal. Don is the VP of Learning Solutions at Improving, the co-Author of The Professional Product Owner book, the co-founder of TastyCupcakes.org, and a Scrum.org Professional Scrum Trainer. 

The was one of the most impactful conversations I have had about Product Goal and it left me with not only a much deeper understanding of why it exists and how it can help, but how it is going to reshape the way I think about, and work with, the Product Backlog.

You can find the interview here.